I started with one family
who'd had enough of school admin.

The three people who built me kept seeing the same thing: most of the school admin falling on one parent. So they built something to take it off their hands. This is who they are and how they treat your family's information.

Explore Leila
Why three people gave up their evenings to build me.
founder film goes here · 16:9
OUR STORY, IN SHORT
OUR STORY

It started as one script, for one family.

Today, in one message
06:40
Swimming at 10, ballet at 4.30. Kit bag and reading folder. The zoo form is filled in and needs your tap. Bus route changes on Monday — Ravi knows.
The very first version, sent every morning. Everything since has been an attempt to keep it this simple.

One of us wrote a small program that read his school mail and sent a single message each morning. Swimming at ten, kit bag, form due Thursday. Nothing else, and nothing to open.

It gave back an hour every evening. A dozen families were using it before it had a name, all by word of mouth, and none of them wanted to give it back. That was the part that surprised us — not that it worked, but how quickly it stopped feeling optional.

So the three of us stopped what we were doing and built it properly: real forms, real approvals, and a family record she can remember and work from. We open city by city, in cohorts small enough that we set up every family ourselves.

WHY WE ARE BUILDING LEILA

Running a family should not cost a parent five hours a week of paperwork.

School admin never appears on anyone's job description. It arrives in fragments, from seven senders, on nobody's schedule but the school's — and it is carried almost always by one person. We're building the assistant that takes it off their hands.

01
Do the work, not the reminding

Most tools hand the job back with a notification attached. Leila hands it back finished, with only the decision left.

02
Keep the decision with the parent

Anything paid, signed or sent stops and waits for you. That line does not move as she gets better.

03
Earn the trust of a household

Children's information, a nanny's schedule, a school's fees. We would rather grow slowly than be careless with any of it.

DATA AND SECURITY

Your family's data, treated like our own.

Six rules you can hold us to. The full detail, including every processor we use, is in the privacy policy.

Encrypted and held in region
In transit and at rest, stored in your region and handled under UAE PDPL and GDPR children's-data rules.
Children never need their own accounts
A parent or guardian provides the information, and it is used to serve that household and nothing else.
You approve every sender
Leila reads only the school and activity addresses you allow. Personal mail stays invisible and passwords are never stored.
Never used to train models
Model providers work under zero-retention, no-training terms. Your family's content is not anybody's dataset.
No advertising, no resale
Subscriptions are the whole business model. There is no second one hiding behind it.
Your data stays yours
Export the entire family record, or delete the account and its history, in a single step and without asking us.
OUR TEAM

The three of us behind Leila.

M
Mohamed
Co-founder
A
Aaqil
Co-founder
V
Vip
Co-founder

Be one of the first families to meet Leila.

AED 49 reserves your place today and comes off your first month. Founding families keep their AED 49 monthly rate while their subscription stays active. The standard price at launch will be AED 99 a month.

Refundable for 14 days
Leila